BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20210309T180000Z DTEND:20210309T190000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Plan Your Work. Re-Work Your Plan: Agile Marketing in the Age of Covid\, Dutchess Tourism Virtual Lunch & Learn Series DESCRIPTION:Franklin Delano Roosevelt said "One thing is sure we must do something. We have to do the best we know how at the moment...if it doesn't turn out\, we can modify it as we go along." Words that are as relevant as ever for business people and marketers alike. Having a solid marketing game plan\, with a healthy amount of contingency planning is vital in this era of unpredictability. In this session\, Thomas Mooney\, CEO & Executive Creative Director of FourthIdea\, will cover how to tailor your business's message to the moment while staying true to your brand. We'll cover the basics of putting a marketing plan in place\, and then staying flexible enough to adapt the plan to the larger circumstances in Dutchess County and in New York State. X-ALT-DESC;FMTTYPE=text/html:Franklin Delano Roosevelt said &ldquo\;One thing is sure&mdash\;we must do something. We have to do the best we know how at the moment...if it doesn'\;t turn out\, we can modify it as we go along.&rdquo\; Words that are as relevant as ever for business people and marketers alike. Having a solid marketing game plan\, with a healthy amount of contingency planning is vital in this era of unpredictability. In this session\, Thomas Mooney\, CEO &\; Executive Creative Director of FourthIdea\, will cover how to tailor your business&rsquo\;s message to the moment while staying true to your brand. We&rsquo\;ll cover the basics of putting a marketing plan in place\, and then staying flexible enough to adapt the plan to the larger circumstances in Dutchess County and in New York State. LOCATION:Zoom UID:e.2770.10484952 SEQUENCE:3 DTSTAMP:20260421T144400Z URL:https://business.dcrcoc.org/events/details/plan-your-work-re-work-your-plan-agile-marketing-in-the-age-of-covid-dutchess-tourism-virtual-lunch-learn-series-10484952 END:VEVENT END:VCALENDAR