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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210111T140000Z
DTEND:20210111T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Revise to Thrive
DESCRIPTION:Brand Consistency\, Visibility & Marketing Strategy   Monday\, January 11\, 2021\n\nThe first online session will address brand consistency\, brand visibility\, and marketing strategy (including budget).  Participants will be assigned a partner for an asynchronous learning activity.  They will receive a list of Yes/No questions and perform a preliminary scan on their partner's web presence (website\, social media\, LinkedIn\, Google\, Yelp).  Through these questions\, they will provide constructive feedback on their partner's brand consistency and visibility.\n\nMarketing Implementation   Monday\, January 18\, 2021\n\nThe second online session will address traditional marketing approaches\, email marketing\, organic social media and digital advertising with social media and Google ads.  Participants will reconvene with their partners to discuss & synthesize the feedback they received from the questionnaire.  Before the third session\, they will use this feedback for an asynchronous activity: to assess their existing marketing strategy and make a list of actionable tasks to boost brand visibility in the next 6 months.\n\nWebsite Updates & Web Analytics   Monday\, January 25\, 2021\n\nThe third online session will address website updates (content\, landing pages) and web analytics.  Participants will work in groups to present their current marketing strategies & actionable task list.  They will provide and receive feedback on these strategies.  This workshop will conclude with two asynchronous activities.  Using the information presented in the seminars\, feedback from groups\, and their actionable task list\, participants will complete a 6-month mini marketing plan handout.
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-size:16px"><strong>Brand Consistency\, Visibility &amp\; Marketing Strategy &ndash\;&nbsp\;</strong><strong>Monday\, January 11\, 2021</strong></span></p>\n\n<p><span style="font-size:16px">The first online session will address brand consistency\, brand visibility\, and marketing strategy (including budget).&nbsp\; Participants will be assigned a partner for an asynchronous learning activity.&nbsp\; They will receive a list of Yes/No questions and perform a preliminary scan on their partner&rsquo\;s web presence (website\, social media\, LinkedIn\, Google\, Yelp).&nbsp\; Through these questions\, they will provide constructive feedback on their partner&rsquo\;s brand consistency and visibility.</span></p>\n\n<p><span style="font-size:16px"><strong>Marketing Implementation &ndash\;&nbsp\;</strong><strong>Monday\, January 18\, 2021</strong></span></p>\n\n<p><span style="font-size:16px">The second online session will address traditional marketing approaches\, email marketing\, organic social media and digital advertising with social media and Google ads.&nbsp\; Participants will reconvene with their partners to discuss &amp\; synthesize the feedback they received from the questionnaire.&nbsp\; Before the third session\, they will use this feedback for an asynchronous activity: to assess their existing marketing strategy and make a list of actionable tasks to boost brand visibility in the next 6 months.</span></p>\n\n<p><span style="font-size:16px"><strong>Website Updates &amp\; Web Analytics &ndash\; Monday\, January 25\, 2021</strong></span></p>\n\n<p><span style="font-size:16px">The third online session will address website updates (content\, landing pages) and web analytics.&nbsp\; Participants will work in groups to present their current marketing strategies &amp\; actionable task list.&nbsp\; They will provide and receive feedback on these strategies.&nbsp\; This workshop will conclude with two asynchronous activities.&nbsp\; Using the information presented in the seminars\, feedback from groups\, and their actionable task list\, participants will complete a 6-month mini marketing plan handout.</span></p>\n
LOCATION:Online
UID:e.2770.10484788
SEQUENCE:3
DTSTAMP:20260421T174944Z
URL:https://business.dcrcoc.org/events/details/revise-to-thrive-10484788
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