Destination Dutchess Hosts Free Marketing and Social Media Seminars

Destination Dutchess will host three Lunch & Learn Seminars on February 25, March 11 and March 25, from 1 p.m. to 2 p.m. These free seminars are geared toward tourism-related businesses. The series aims to offer valuable insights, foster networking opportunities, and provide a platform for learning and growth within the tourism industry in Dutchess County. Attendees are encouraged to bring their lunch and questions for the presenters.

Wednesday, February 25 at 1 p.m.: The Basics of Social Media Boosting
Presented by Raphael Beretta, Manager, Digital Media Strategy & Content at Destination Dutchess
Location: Homewood Suites by Hilton, 900 Thomas Watson Drive, Poughkeepsie, NY 12601
Learn how to start boosting social media posts on Meta platforms (Instagram and Facebook) and get the most out of your budget. This session walks through the process of creating boosted posts step by step, including best practices for organic social media strategy prior to the spend, identifying ad goals, options for targeting and utilizing short-form video. Beginners welcome, no prior experience necessary.

Wednesday, March 11 at 1 p.m.: The Benefits of the Destination Dutchess Events Calendar 
Presented by Richard Gregory, Communications and Tourism Relationships Manager
Location: Hampton Inn & Suites by Hilton Poughkeepsie, 2361 South Road, Poughkeepsie, NY 12601
Learn the procedure of submitting your events to the Destination Dutchess event calendar. The calendar is an effective and free way to market your events to potential visitors. 

Wednesday, March 25 at 1 p.m.: From Strategy to Visuals: Planning Photo & Video for Marketing
Presented by Kevin Bruckner, Owner & Creative Director of BRUCK STUDIOS
Location: Bruck Studios, 1 Four Corners Blvd, Suite #5, Hopewell Junction, NY 12533
Many tourism organizations have a marketing strategy, but creating consistent, high-quality photo and video content to support it can be challenging, especially without an in-house team. This lunch and learn is designed for
tourism-related businesses who want to use visuals more strategically across seasonal campaigns, websites, social media, and promotions. The seminar will cover how to plan shoots in advance, maximize the value of each piece of content, and work with external photo/video partners as an extension of your team. Hosted at BRUCK STUDIOS and led by founder Kevin Bruckner, the workshop will give practical insights and tools to help organizations turn marketing goals into cohesive, professional photo and video content that supports both seasonal initiatives and long-term branding efforts. 

To register and learn more about DTI’s Lunch & Learn series, visit https://destinationdutchess.com/lunch-learn-series. Those interested do not have to attend all three presentations to participate.