Prospect Research: Identifying & Engaging Individual Donors

Description

Finding the right individual donors doesn’t require a dedicated research department—it requires the right frame of mind and approach. In this session,?Pauline?Palkovic, nonprofit prospect research expert with nearly 30 years of experience supporting fundraising and marketing teams,?will introduce the fundamentals of donor prospect research, explain how it fits into a strong individual giving strategy, and clarify what makes someone a qualified donor prospect. Participants will learn practical, accessible ways to identify potential major donors from within their own databases, find new prospects beyond their current networks, and build useful donor profiles that support relationship-based fundraising. To learn more about this workshop visit https://communityfoundationshv.org/events/prospect-research-identifying-engaging-individual-donors/.